Social media has changed music press majorly as artists themselves can now post or tweet about their new singles, albums, concerts or any other events; if a fan wanted to know what they're idol was eating, or who they were dating, all they would have to do was log at the artists Twitter or Instagram profile, this is also a plus for the artist as they don't need to be signed to a major label or big marketing budget. Before it was the record companies that had all this information and power that they would release to the press but now in a simple post, an artist can announce their own news and it would be recognised and spoke about within minuets of being posted. This can also create a closer relationship between the artist and their fans.
Merchandise is now easier to get hold of, as fans would have to buy it hand-to-hand in special shops or at the concerts themselves, but now its easier to buy merchandise online on almost any website.
A down side to how the internet has changed music press is that, the internet has its ways of twisting stories and editing photos of artists which can effect their image and business. An artist has their own control on what they post on their own accounts, which means a publicist can't help them, so the artists has to be careful about what they say online, especially when hard core fans take everything the artist says to heart. A photo of a boy band member and some random girl could break a whole fan-base's heart even if that photos means nothing.
Also, the internet can find out news and gossip and publish it a lot faster than a magazine and fans would prefer this as they can keep up to date with their idols. This is mostly for the younger generation as they spend most of their time on social, so for older generations, music magazines are still the things keeping them up to date and interested in their favourite artists.
No comments:
Post a Comment